I’m a huge fan of innovation.
It’s probably the reason I got into Sports Physiology and pursued my PhD.
And it’s the same reason I invest so heavily in new testing equipment for the Sportstest Lab – including the new ‘medical grade’, body composition scale from Seca (more on that next week).
But it seems like every other week a new ‘fitness event’ is springing up.
I’ve got nothing against these companies.
If anything, I’m delighted to see them opening the doors for so many people who’ve shunned exercise for years, only to find something that gives them ‘the bug’.
But whether it’s Hyrox, DEKA (and its many variants), ATHX, or whatever new event appears while I’m writing this email, there’s one thing you should know…
The fundamentals of performance haven’t changed!
I’ve been working hard for the past 12 months, educating myself on these new disciplines, so I can effectively coach my clients who are taking part in them.
And the results have spoken for themselves – with clients recently ‘PB-ing’ at both DEKA Fit and Hyrox.
But we haven’t re-invented the wheel to get them those results.
With each new event, I’ve seen dozens of ‘coaches’ hitching their carts, peddling all manner of training programmes and guides promising to help you excel.
It’s all marketing, I guess. I get it.
But I’ve chosen not to hop on the bandwagon. Doing so just wouldn’t align with my ethics.
Because ultimately, my approach for these events doesn’t truly differ from the approach I’ve been using to help clients excel in marathons, triathlons, and sportives for the past 30+ years:
Science + Exercise = Results.
By taking a completely tailored approach, understanding your strengths, weaknesses, and commitments outside of your training, we can scientifically and effectively unlock new levels of performance – without you having to just “train more”.
So whether you’re doing Hyrox, DEKA, ATHX, or one of the more ‘traditional’ disciplines, and you want help reaching your full potential, simply hit reply, give us a call on 0333 900 3330 or send us a WhatsApp today, and we’ll have a chat.